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Tag archives: brand personality

Chivas Regal new look on the Web

on October 2, 2003 by Martina Comments

Chivas Regal, the well-known whisky company has redesigned its global website as part of a move to reposition its brand internationally. Revolution Magazine reports today, saying that Chivas Regal wants to promote its brand personality and values, which target 30- to 40-year-old consumers with an appetite for life.

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