Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: brandchannel

Almost famous :-)

on April 5, 2004 by Martina Comments

Brandchannel features Martina Zavagno, founder and editor of, talking about viral marketing: �An advertising concept, in order to work in a viral perspective, needs to add value to the user�s experience. This value can be explicated in something entertaining, in something educational or in something rewarding.� Check out the article “Are you sick of viral marketing?“. Thanks to Abe Sauer

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