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Adidas launches branded RSS widget

on March 13, 2006 by Martina Comments

On the way to Germany 2006, Adidas moves a further step into smart online marketing: they just launched a branded desktop RSS reader which will allow user to get all the latest football news (from Yahoo!, Radio 1 and Sky) plus exclusive Adidas content. Users can choose different readers, selecting for example the one personalized with David Beckham. [news via NMA]

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