AOL has launched a campaign to promote its Instant Messanger system to college students. According to Mediapost (reg. req.) online ads will also be supported by outdoor ads at 40 college campuses. This is basically a branding campaign to depict AIM as a multiple-media communications platform, encompassing VoIP, e-mail, and SMS in addition to instant messaging.
The International Herald Tribune has launched an online branding campaign targeting business users in the UK, Germany and France. The ads, featuring animations of the dingbat which composes IHT’s logo, will appear on other international news sites such as The New York Times, Reuters and Bloomberg, as well as on national online publications like the Faz.de, Times Online and The Telegraph. Brand Republic reports the creativity is by Lean Mean Fighting Machine.
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