Vindigo and Cadillac have partnered to launch the first contextual sponsorships for mobile phones. Cadillac Hot Spots, a sponsored channel on Vindigo city guides, provides wireless subscribers with an exclusive insider’s guide to the best in shopping and restaurants in Cadillac’s top 10 markets, including New York, Los Angeles and San Francisco. The opinion of Tom Hassett, Cadillac’s interactive marketing manager, is quoted in the press release:“The mobile marketing channel is an innovative way for Cadillac to reach its target audience. This sort of contextual messaging is an ideal compliment to our traditional and online media campaigns”.
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