Campari has partnered with MTV for the promotion of the “Red Passion Party” a series of music events which will take place this summer around Europe. The initiative is supported by a dedicated microsite www.redpassionparty.com which hosts a competition to win a week of “Red Passion” with Campari. The site is localized for Italy, Romania, Poland, Spain, UK, Portugal and Scandinavia (in English).
Tribal Ddb has developed the corporate web site for Campari. The site, a part to the information for investors, distributors and journalists, allows users to download a desktop version of the calendar 2005, get e-cards and screensavers and read the online version of Campari’s international magazine.
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