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Tag archives: cat in the hat

‘Cat in the Hat’ best rich media

on June 25, 2004 by Martina Comments

MasterCard International’s campaign launched in conjunction with Universal Pictures’ holiday blockbuster, Cat in the Hat, has won top honors in Web Marketing Association’s 2004 Internet Advertising Competition. The press release explains the banner campaign’s “Eyeblaster” unit received response rates over twice the industry average for floating Eyeblaster ads and nearly 21 times higher than the overall campaign response rates. The banner has been developed by IconNicholson.

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