In The Netherlands, Marktplaats (an eBay company) is testing a “click-and-get-called” banner. Basically, when you click on a special banner, a pop-up opens asking you to fill in your telephone number in order to get called by the advertiser. As De Koopman blog (in Dutch) explains, the advertiser is charged on a CPM and a lead base. To see the banner in action, click here and visit the Marktplaats jobs section.
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