The new Mitsubishi Colt is promoted in Belgium with an emotional touch, which reminds the LoveMarks concept introduced by Saatchi & Saatchi. Digimedia (in Dutch) reports the agencies Hypervision and Tequila have worked together to create the campaign which takes advantage of the Internet as well as of Tv advertising. Online the new Colt CZ3 is promoted with a dedicated section on the dating site Rendez Vous, to stress the seductive character of the new car. The microsite also feature a competition to win “a perfect rendez-vous” with the new Colt CZ3. Singles as well as engaged people are invited to enter the contest, the Colt CZ3 says she isn’t jealous.
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