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Tag archives: Content targeting

Google and the future of content targeting

on October 29, 2003 by Martina Comments

Last week Google knocked out another competitor by acquiring Sprinks online advertising network. On CNET Stefanie Olsen analyses Google’s present and future business strategies. Content-targeting ads still need to be improved: according to Forrester Research, response rates to content-targeted ads are about one-fifth that of search-related ads.

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