Instagram based contests are becoming trendy. After posting about Dunkin’ Donuts a few days ago, now it’s time to talk Hitchcock, the movie, launching Hitchshots, where users are invited to shot, tag and submit their photos inspired to the master of mystery. Read more…
In the US, they’re getting ready for Superman’s return on DVD, as you can tell from the Daily Planet website and from Lex Luthor’s page on Myspace. Apparently, Lex Luthor is set to come back with a massive take-over… he has declared that on November 28th, he will assume total control of the Web. The menace is real and definitely scary, but you can do something to stop his evil plan: find 12 tags around the Web, you will save the world and win $1,000,000. I’m not sure of the exact mechanism of the contests, but it looks like websites around the world are currently featuring some Lex Luthor content. Find them, and get the chance to win the big prize!
Volkswagen has just launched its special edition Beetle Luna and it’s promoting it with a direct marketing action to drive traffic the Beetle Art minisite. Proximity London will distribute 90,000 packs to target female Volkswagen customers aged 25 to 49 “for whom style is the most important factor when choosing a new car“. Beetle Art (design by Tribal DDB) allows users to create, view and print out a copy of their customised decal designs. The website also allows visitors to enter a competition to win their creation. news via Brandrepublic (sub. req.)
“Sisterhood of the Traveling Pants” will debut on June 1st, but in the meantime two “virally enhanced” sites are supporting and promoting its release. Richness and interactivity, these are the keywords to describe the online effort by Warner Bros, which has also decided to put some mobile content just too be cool (it’s not much, just wallpapers to download and SMS alerts). Warner Bros tries to keep advantage of an “enjoy & share” concept, giving young visitors the possibility to send to friends any piece of content on the site. In particular, as explained on ClickZ Electric Artists has created www.friendshipquiz.net, where users can create a quiz and send it to their friends in order to win prizes such as an iPod Shuffle. If you visit this site (the official one), you might also notice the Levi’s product placement in the homepage picture.
Samsung is running a basketball advergame called the Shootout to engage users and give away Tv sets. If you’re interested, be sure to play today, since the contest will finish tonight. Since March 15th ads have been running, among the others, on The New York Times and Business Week. As usual, I cannot play because I can’t fill in a valid US Zip code
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen