Digital advertising and marketing: only the best ideas worldwide, since 2003

Allaboutcookies

on January 23, 2006 by Martina Comments

The IAB Europe has relaunched the site allaboutcookies.org to help marketers and consumers understand the issues surrounding the use of cookies. The idea is to show how cookies are used, the relationship they have between the website and users’ browsers and why they are key to getting the best from the web. Unfortunately, the site, even if it has been created by the IAB, performs pretty bad on Mac computers. As you can see from the screenshot above some words in the menu aren’t properly displayed.

File under: cookies, europe, IAB

Don’t delete that cookie!

on March 14, 2005 by Martina Comments

You could fool a lot of work from advertising and marketing firms… A new study by Jupiter Research found out that nearly 40 percent of Internet users delete cookies from their computers at least once a month. If this is true, it might be a big problem for marketers relying on cookies to track visitors and visitors behaviors’. Quoted on ClickZ, Eric Petersen the analyst who wrote the report said: “Advertisers using lifetime value metrics need to reexamine how accurate that data is. The further away you get from the date the cookie was set, the less likely that the information is completely accurate.”

File under: advertising, cookies, tracking, visitors measurement

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