In The Netherlands Cup-a-Soup is running a successful online challenge at www.cupasoup.nl. The game combines online and offline elements, with users able to collect extra credits by using the unique codes they find on the product packages. In five weeks the game has been played over 125,000 times by over 70,000 unique users. A smart viral idea is playing a role in this campaign success: by referring friends, users get extra credits and therefore gain more chances of winning prizes. As Marketingfacts (in Dutch) reports, the campaign has mobilized in particular women between 35 to 55 years, an audience which isn’t usually accustomed to online gaming.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy