E-commerce websites are getting flashier and flashier, and fortunately also the user experience keeps improving with the time. For example, let’s have a look at the new Crumpler website, developed by Reactive.
I like it because it looks like a real Crumpler shop, with the bags displayed on the shelves and a touch of sense of humour in the copy that really connects you with the soul of the Australian brand.
Also, they paid a lot of attention to the visuals, adding crazy details that add a touch of fun & unexpected to the shopping experience (see for example the nun playing the guitar in the product/color section).
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy