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Tag archives: dutch supermarket

Testing Bluetooth marketing in supermarkets

on September 25, 2006 by Martina Comments

In The Netherlands, Asian food brand “Go-Tan” is running an interesting experiment of Bluetooth marketing in an Albert Heijn supermarket located in Den Bosch. As explained on Emerce (in Dutch) custumers shopping in the supermarket (and anyone walking within a 100m distance) who has an open Bluetooth connection, are reached by a contact request from the Go-Tan device. The messages delivered through Bluetooth aim at making people aware of the discounted Go-Tan products available in the stores.

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