All Things Video is a beta program launched by Viewpoint to measure the effectiveness of online video ads. The initiative aims at comparing video ads with other conventional advertsing solutions, Tv included. Several big names (Hyundai, Microsoft Office, Pepsi, and 20th Century Fox) will take part to the program, with campaigns using Viewpoint’s transitional, pre-roll, and in-page formats (by Unicast).
… has been explained by Ken Yamada on Information Week. Webcast technology is being used to run meetings, to communicate with employees, train sales forces, make product announcements, brief investors and analysts, and run corporate seminars, among other uses. The article is very good and detailed and provides with a lot of useful information about web casting technology, costs and effectiveness.
In rich media ads,
A new research, released today by Advertising.com provides interesting highlights on online consumer behavior and interactive marketing. The study shows online ad performance by frequency of impression, creative size and format, daypart and industry category, as measured across Advertising.com�s network of over 1,900 websites. To learn more about the research, I suggest reading Marsha Geller today’s article on Mediapost.
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