Ericsson has announced the winners of the Mobile Application Awards 2004. The purpose of the Awards is to find the best, market-ready mobile applications focusing on services that add value, create convenience and make daily life and work easier and more efficient. Over two hundred applications from 34 countries where submitted for the 2004 Awards. Twelve finalists where selected in four categories, based on criteria such as professionalism, market potential, innovation, consumer friendliness and ease-of-implementation by the operators and the media industry. The finalists came from Australia, Germany, Sri Lanka, Sweden, Hong Kong, Austria, USA, and the UK. The finalists got the unique opportunity to present their services live to an exclusive audience comprising of executives from mobile network operators, venture capitalists and other industry players. The winners were selected by the audience through live SMS voting. In the category “Best Mobile Enterprise Application” the winner has been Lavasphere by Gavitec AG (Germany), while Best Mobile Information Application has been named Wayfinder EuroNavigator by Wayfinder Systems AB (Sweden).
Ericsson and Proximity Worldwide have signed an agreement to jointly promote effective solutions for mobile marketing. Starting in four countries, Germany, Italy, Singapore, and the United States, the mobile infrastructure will be utilized as a marketing communications channel. Johan Bergendahl, Vice President Marketing at Ericsson comments:“Mobility is a key requirement for today’s societies. With the growing number of multimedia capable handsets, mobile marketing offers a multiplicity of opportunities, benefiting consumers, operators and CRM-agencies alike.”
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