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Online advertising: the European pact

on December 2, 2003 by Martina Comments

The Italian portal Libero, together with Wanadoo Group, and (German portal) have announced the agreement to create a pan-European advertising network. It will operate in Italy, Uk, Spain, Germany, The Netherlands and France, granting about 30m unique users and 2 billions page views per month. The idea behind the project is to present online advertisers with a single point of reference when planning a campaign.

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