Microsoft has just launched an advergame to promote its Live Search Maps. Created by EVB, Microsoft Live Derby 2007 it’s a sort of revisited “driving” version of PacMan. You can select to run in five different cities and decide among four crazy drivers (I picked the Golden Oldies…) who will take you around the map collecting “pills”, avoiding other cars and reaching a series of key destinations. The game is fun to play, and it’s less easy as it might appear at first sight. I tried three times and I didn’t manage to pass the first level… but maybe this is because I’m not a very good virtual driver I’ll try again!
Orbit is online with an advertainment website called “Friends of Bright” (created by EVB). Very American (smiling faces everywhere , very hippy (Brightness isn’t a destination, it’a way of life) and “broadbandish” ( it’s full of video and audio content). If you have five minutes to waste invest, check it out, it’s fun. The site isn’t just funny it is also extremely smart. It features a somehow intelligent video interface which keeps track of your actions and the second time you come back it actually welcomes you in a different way. Okay, it’s just about cookies, but cookies + video interface is kind of new, don’t you agree? [found at Adrants]
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy