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Users look at online ads

on November 21, 2005 by Martina Comments

According to a research recently released in Spain, 61 percent of surfers actually look at online ads. Alt64 Digital carried out a study to understand what users look at while reading online newspapers such as ABC, El Periodico, El Mundo and La Vanguardia. Among the findings, the study points out less is better when it comes to the quantity of ads to be displayed on a page. Skyscrapers on the side of the page and leaderboards usually get most of the users’ attention. The study has been carried out on account of Eyetracking Media EspaƱa and can be downloaded for free here (opens .pdf, in Spanish).

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