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Tag archives: fanta free

Fanta’s rich media

on July 2, 2004 by Martina Comments

Genetsis has developed a banner campaign to promote Fanta Free, a new low calories softdrink just launched in Spain. The creativity includes more than 20 rich media formats, and is based on the concept of “lightness” as the drink itself, allowing users to interact with the ads, moving them around the screen.

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