Samsung products will “invade” the upcoming movie (and videogame) “Fantastic Four” with a massive product placement. To support its sponsorship the Korean brand will also launch an integrated campaign with online ads appearing on over 425 consumer websites, a tv spot and a 60 seconds commercial running in movie theaters. The TV commercial will also run on the Samsung billboard in Times Square in New York City. The online activity presents a sweepstake and a series of downloadable mobile goodies.
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