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Spain to regulate food advertising to kids

on June 21, 2005 by Martina Comments

In Spain over twenty companies have signed an agreement for the autoregulation of food advertising targeting the youth market. The initiative aims at diminishing the obesity among adolescents, and it’s the first move in this direction within the European Community. The “Codigo Paos” is composed by 25 norms which, among the others, prohibit the use of celebrities as testimonials for food ads. [News via Markarina]

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