Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: Fort Lauderdale

It’s Sunny!

on January 17, 2005 by Martina Comments

Fort Lauderdale is running a multi-channel marketing campaign to attract tourists during the winter season. As The Sun Sentinel reports, last week a “Beach Mobile”, a heated, glass-enclosed trailer with a palm tree, beach sand, lifeguard stand and two bathing suit-clad models was moving around New York, and more cities will be visited in the next weeks. A part from the guerrilla marketing approach, print and tv are part of the mix, as well as the Internet with ads running on, and, and a sweepstake giving away a five-night stay. The campaign just features the URL of the dedicated web site:

File under: ,

Advertise here