Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: foster’s

Foster’s mobile marketing campaign

on September 9, 2003 by Martina Comments

Foster’s, the second biggest-selling lager in the UK, is undertaking its second mobile marketing campaign. As Brand Republic explains, it’s a text-and-win sales promotion based on the Formula 1 Grand Prix. It’s a scratch and win game designed to be fun and interactive and, of course, to drive a lot of information about users into Foster’s client database. Smart, as usual

File under: , ,

Advertise here