Advertising programs like Google’s Adsense have revamped the PPC model and provided new revenue streams for news sites. Apparently we are now living in a perfect world where even small publishers can earn some money serving contextual ads, and advertisers can deliver targeted messages to their prospects. How long is this going to last? Not much predicts Bill Virgin in his yesterday’s column. Virgin claims that as soon as advertisers gain more experience, they will learn much of their advertising budget are wasted, and this take us to the end of free online information, and therefore to the death of many news sites.
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