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Tag archives: gay community

KLM’s plans on

on June 21, 2004 by Martina Comments

KLM will target the Italian gay community with an online advertising campaign planned on The airline aims to promote its loyalty program “Flying Dutchman” collecting new subscriptions. The campaign (which includes an online competition) will start on July 15 and will feature several different ads formats such as banners, pop-ups and the site’s chat sponsorship.

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