From the lovely Amsterdam a crazy idea by Bsur Concepting for Glamour: the Stiletto Run. On March 9th women will be challenged to race 75 meters in high heels, and the winner will be awarded with 10,000 euros. The event is currently being promoted with Tv, print and online ads, even if buzz will definitely make the difference to spread the word. In the image below, on the right side you see the heels you are allowed to use, while on the left you see what you cannot wear. The event will take place in an A’dam shopping district, which is still not known. I’d love to see the race taking place on the Leidestraat… think how difficult (and funny) it will be running in heels avoiding trams and tourists ) [news via AdRants]
The virtual dressing room started by Glamour.com about one year ago is proving successful, driving both users and advertisers. DMNews.com reports that Levi Strauss & Co.’s Dockers, Nike and L’Oreal’s Matrix have signed on for the program. So… this is a new way to engage customers online. Should we call it marketainment?
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