New Media Age reports Pepsi is about to launch a global mobile campaign, with a WAP portal at the centre of its activity. In the UK the initiative will use the Pepsi Max brand. The agencies behind this effort are Graphico, which is Pepsi’s mobile agency and Communicator from Australia. Communicator is the mobile marketing agency that helped Pepsi creating the extremely successful SMS campaign “Win an iPod every hour” which received over 555,000 entries generating an incredible 15 percent redemption rate.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen