I realized I don’t cover online advertising executions enough. Since the good old banners are getting more and more important also in my daily work I’ve decided to start taking them in more consideration also here on Adverblog. I personally believe online media are still relevant in the online marketing mix, however I also think that if you decide to advertise online you have to do it in the right way… which means by using rich media and a serving technology such as Eyeblaster or Tangozebra that allows you to be really creative and interactive.
The whole point is quite straightforward: being creative and interactive is nothing special, it simply means to use and exploit the Web at full for its potentials. And the first campaign I’d like to present you is a great practical example of such approach.
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