I realized I don’t cover online advertising executions enough. Since the good old banners are getting more and more important also in my daily work I’ve decided to start taking them in more consideration also here on Adverblog. I personally believe online media are still relevant in the online marketing mix, however I also think that if you decide to advertise online you have to do it in the right way… which means by using rich media and a serving technology such as Eyeblaster or Tangozebra that allows you to be really creative and interactive.
The whole point is quite straightforward: being creative and interactive is nothing special, it simply means to use and exploit the Web at full for its potentials. And the first campaign I’d like to present you is a great practical example of such approach.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen