WK London and Firstborn have created a scary monsters generator for Nokia. As part of the Music Almighty campaign, the site allows visitors to pick their favourite music genre and then transform themselves in one of the weird characters called Electro Blipper, Table Turnin’ Hopper, Animal Rocker, Pink Popper and Philarmaniac.
You can upload your own photo, play with the control levers and… become someone (or something) weird. For example, you can admire me in an Electro Blipper version… More or less it’s a revised (not necessarily) improved version of Elf Yourself, but the music tracks are pretty cool, and the illustration of the print campaign were beautiful, so we can excuse the lack of originality. Actually, once you’ve created your avatar you can also rap a song and upload it as well, to finish the creation of your virtual singing Frankenstein. But it takes time and, most of all, motivation. via
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy