In an effort to push the use of online advertising, IAB Spain has created a DVD with the best Spanish and international interactive ads. Diario Ipmark (in Spanish) explains the DVD also features a wide range of examples of online creativity, even if not directly linked to advertising. The idea is to promote the use of online ads, but also to take advantage of Internet communication to connect with consumers, expressing creativity in an innovative way.
Last week in Spain took place “el Congreso de Publicidad Interactiva de M�laga” where six hundred professionals gathered to discuss how help the growth of interactive advertising and to investigate the relevance of the new media in political campaigning. Marketing Directo presents an article on the event, quoting the opinions of some the executives who joined the discussion. For example, Javier Rodr�guez Zapatero, general manager at Yahoo Iberia said: “Internet es el medio m�s completo que existe para generar notoriedad”.
Mr Zapatero is also the director of IAB Spain and announced an online advertising glossary will be released soon in order to help a standardization of ads’ formats.
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