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An iMode guide to the museum

on December 15, 2004 by Martina Comments

HWW Mobile has launched a new Telstra imode� site built specifically for the Museum of Contemporary Art (MCA) in Sydney. The service will run during the Bridget Riley Exhibition, until 6th March 2005. Jennifer Wilson, Head of HWW Mobile, said:

“We wanted to find a way to make this exhibit intimate and unique for each visitor, and few things are more intimate than a mobile phone. As content specialists, HWW recognises the importance of contextual information. Tying the audio commentary of the exhibit into a Telstra i-mode� experience adds another layer to the experience of viewing Bridget�s work. HWW Mobile ensures that the technology in the mobile experience is transparent, letting the content shine through.”

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