ASOS has launched a global digital interactive campaign for menswear, by Bartle Bogle Hegarty and Stinkdigital. The platform “urban tour” promotes the autumn/winter 2011 menswear collection. It focuses on the latest trends in culture, music, art and fashion from seven cities – London, New York, Los Angeles, Berlin, Paris, Tokyo and Shanghai. Three films were shot that focus on London, Paris and Tokyo and feature extreme examples of raw talent from performance artists.
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