Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: internal branding

ING Bank: online internal branding

on June 2, 2004 by Martina Comments

Employees of ING Bank surfing the web will be exposed to highly targeted banners from the company the work for. Dutch web site Marketing Online reports that ING Bank is currently running an online internal branding campaign which aims to reinforce the new brand positioning. Advertising spaces have been bought on Mns and Lycos, banners and skyscrapers will be served with an IP targeting technique.

File under: , ,

Advertise here