Two giants recently got married: Google and Nike have partnered to launch Joga an online community for football fans “by invitation only”. Since it applies the same concept of Gmail, I cannot exactly tell you what the site is about (I haven’t been invited in yet . But I can unveil (?!) the site will be available in 14 languages. The site is the next step in Nike’s Joga Bonito campaign on the way to Germany 2006. A series of short videos (by Wieden & Kennedy) is also part of the effort.
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