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Labatt and “la fiertè quèbècoise”

on June 27, 2005 by Martina Comments

Infopresse reports Canadian beer Labatt Bleue has launched an advertising campaign (print & tv) to promote its brand and “la fiertè quèbècoise”. A website is also part of the effort. Online, Canadians are invited to share their photographs with a beer taken from around the world. BBDO Montré took care of the creativity.

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