MSN has taken extremely seriously the recent launch of its new search engine. The have produced tons of ads appearing on Tv, radio and internet web sites. Now, following the current fashion “if it isn’t viral it won’t work”, they have asked 42 Entertainment to create a viral campaign. Just to be “original”, they have decided to star six bloggers in the campaign. MSNfound is the site where everything takes place… As the people commenting the news on Adrants said, this is not a viral campaign. I feel like at MSN they just wanted to appear “trendy”. They used “bloggers”, they produced a “viral”, two things everybody talks about today on the Internet. Unfortunately what they actually created lacks of originality and I’m not sure it will be worth remembering.