Volvo has started last week a campaign featuring the message “Life on Board”. The online effort integrates the tv spots currently running on the main European tv channels. On the site www.volvocars.it/_campaigns/LifeOnBoard (for the Italian version) users can see the end of the stories told through Tv ads. The online creativity (the site plus a wide range of rich media ads) is by Fuel Amsterdam, while Mindshare takes care of the planning, having ads shown on Msn and other main European portals.
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