To fight back Google Image Search dominance in image search on the Web, Msn has launched in the UK “Iconic Britain“. The website encourages visitors to upload images that better portrait UK culture, architecture and tradition. Users are also (and more importantly) invited to search the Web and look for the images that best fit into the concept.
I have contrasting feelings about this campaign. I think the Iconic Britain concept, althought it isn’t very new, could have been an interesting starting point for promoting the Live Search feature. Unfortunately it looks like MSN took a quite creative idea and developed it with the flattest look & feel and interface possible. To me this website even works negatively for the MSN brand not intentionally (of course) communicating to the users MSN isn’t a cool brand at all. What do you think? Am I too critic with this campaign?
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