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Tag archives: location based advertising

Vodafone new location based service

on August 5, 2003 by Martina Comments

Location based services look very attractive to mobile advertisers. However advertising is only a part of the location based possibilities provided by mobile phones. M-spatial has an interesting example of pedestrian navigation service, and Vodafone has decided to pick up the new MapWay for its customers all through Europe. As Bob Bamforth writes on

“If Vodafone or any other operator can link the direction service with what’s on offer at the destination location, they could generate an untapped source of follow on revenue”.

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