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Logitech, jump for discounts

on March 12, 2007 by Martina Comments

In Europe, Logitech is online with Jelly Jumper, a 50 levels advergames which challenges players to do their best with the keyboard. The game is quite sticky, and give the users one more reason to play: if the pass the 10th level, they get a 20 percent discount on Logitech products. Long time I don’t see a nice advergame which focus so much on hard selling/discounts. Good to see advergames aren’t just a branding tool

File under: advergame, logitech

Logitech launches it’s “bLogitech”

on July 18, 2005 by Martina Comments

Logitech probably has the best brand name to launch an online business blog… and it didn’t miss the occasion launching the bLogitech blog in Germany. The corporate blog is accessible through the Logitech Cordless Club portal and gets entries from three journalists specialized in gadgets and online culture. It’s interesting to note that the entries are not directly connected to Logitech’s business. Posts cover topics from music to games, movies and “future”, showing that Logitech prefers an advertainment/infotainment approach to the blogging world. Tag: Business Blogging

File under: business blog, corporate blog, logitech

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