DAD, probably the top Belgian agency has become part of the Lost Boys network. DAD is being sold by Belgacom, its majority owner since 1997. Belgacom had a 85% share in DAD. The acquisition of DAD will be completed with a combination of cash and shares. With this acquisition, Lost Boys are going rule the Belgian online advertising market, as Robert Pickering, CEO of LB Icon confirms: “Combined with our other Belgian subsidiary Winsome, acquired in March 2004, we now are the no.1 player in the Belgian market for digital marketing and technology solutions“.
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