Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: magnum 5 senses

Magnum, 5 Senses worth £6.5m

on July 8, 2005 by Martina Comments

Magnum 5 Senses ice-cream is currently being supported in the UK with a marketing campaign worth £6.5m. Unilever has decided to invest a lot in online marketing, asking MRM Partners to create an online competition to make ice-cream lovers happy. People collect barcodes on products and then go online trying to win a “sensory journey”or an iPod… On Digital Bulletin Oliver Rudgard, Magnum brand manager, said:

The online environment has played an essential role in creating a fun, yet highly effective platform for reaching and interacting with our target audience of 18- to 34-year-olds.

I don’t know, but the site just looks sad to me…

File under: , ,

Advertise here