New Media Age reports the UK’s largest online media owners (Yahoo!, Tiscali, MSN and Wanadoo) are giving video advertising a major push this summer as they strive to increase their share of advertisers’ marketing budgets.
The Australian Tourist Commission has decided to invest �150m in global marketing push. They have redesigned the web site australia.com to support the campaign’s claim “Life in a Different Light”. Brand Republic provides further information about the brand’s relaunch which takes advantage of tv and interactive advertising.
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