Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: marketing to kids

Ferrero online marketing to kids

on September 2, 2003 by Martina Comments

Ferrero believes in online and multimedia entertainment as a marketing tool to target kids. They are performing an integrated marketing strategy sincea a couple of years with a series of advergames available to anyone buying the famous Kinder Surprise Eggs. In Italy, they will soon launch a video game “I magicanti e i tre elementi´┐Ż, supported by a Web site ( that is clearly inspired to Harry Potter, even if this is not stated anywhere.

File under: , , ,

Advertise here