Marketers and account planners out there, have a look at the Leo Burnett predictions in marketing for 2009. A few things might not sound new, and on a few things you might disagree. But it’s a good set of inspirations for the new year.
I especially appreciated the idea of New Realism when they say “we will be forced to become much more realistic over the coming years” but I also think it’s important that agencies will align with brands on this subject. For this reason I also recommend (both agencies and clients) to read also the latest Future Lab report called “Bridging the Brand-Agency Divide” that offers a few tips to understand and reconnect the client-agency relationship in an era of economic (but not creative) recession.
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