Aegis, the media buying agency, is reporting a significant increase in ads placed on the Internet, as alternatives to television and radio advertising. According to The Times the company expects to double its revenues from online ads, generating more than $200 million in 2005, with a rise of about $100. Consumers are changing their habits: less tv and newspapers and more Internet, so planners need to follow them online. As a lot of well known marketers use to say: listen to the customer, he will tell you what to do. If he says I don’t watch tv, I’d rather surf the Web, than advertise online and maybe also consider opening an online shop.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy