Tag archives: Mediaedge:cia

Don’t flood games with ads

A new report by Mediaedge:cia analyzes in-game advertising warning about the risks of flooding videogames with promotional branded messages. Mediaweek warns “using videogames simply to ‘reach’ or interrupt people cannot be regarded as an effective use of a channel with such potential.” Instead, according to the new report ads need to “enhance a game’s alternate reality”.