Mercedes-Benz’ campaign “Follow your own star” launched to promote the new A Class has been a success: it generated more than 20 thousand unique visitors and 362.000 page views. Emerce provides details concerning the Dutch results of a campaign that has been running throughout Europe from June 28th to August 5th. In The Netherlands, 1380 people signed up to take part to the tour which is going to start next September 6th from various European locations to end on September 9th in Milan.
Well… actually the campaign name is “Golden October”… anyway, this post is to let you know about the Mercedes Internet presentation created by GFT Technologies to support the launch of four new models: A-Class Piccadilly, C-Class Sportcoup� Indianapolis, SLK-Class Final Edition and Vaneo La Vida. As explained in press release, the Web special is part of an integrated campaign, and it allows potential customers or interested people to create their own E-Clips for each vehicle and send them to friends. The Web special is online already, unfortunately at the moment it’s only in German.
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